When thinking about action sportswear, images of hyper-athletes and daredevils often come to mind, but Pierre Andre Senizergues, CEO and founder of etnies, is adding a picture of conscientious greenies to the pantheon. Known for running one of the biggest action sports footwear and apparel brands in the world, Senizergues has just given etnies the biggest makeover of all. Read on for Sprig's interview with Senizergues.