Will the EU Ban Food Colorings to Reduce ADHD and how will the FDA React?

US companies have taken the UK’s voluntary ban seriously by removing additives for the EU market. Mars has removed artificial colors from Skittles and Starbust sold overseas, as has Kraft removed color additives from Lunchables. Sorry American children, but you are still getting these nasty treats filled with artificial ingredients linked to hyperactivity. Kraft claims US consumers are more concerned with calories and fat content than artificial colorings, and thus they remain in the US market.