iPhone App Sends Greenwash Alerts Directly To Consumers

Imagine you’re in a shop and not certain whether the product you’re about to buy deserves the green credentials the packaging indicates it has. You get out your iPhone and key in the name of the product. The next moment you’re presented with all the scientific information about the ingredients, manufacturing processes and much much more. In the next few weeks, that’s going to be reality if all goes to plan with new startup company Goodguide.