Simon & Schuster goes green

Give me a break

I wouldn't exactly call S&S's plan an ambitious step forward - they've put so many conditions on their new paper policy its a joke. For instance regarding the use of FSC certified paper here is their plan: "Where economically practical and subject to its availability and Simon and Schuster's product mix " Simon and Schuster will "endeavor to have at least 10% of its paper Forest Stewardship Council (FSC) certified by 2012"

This is my favorite of all of their steps towards their grand goal. Lets break this down - ok, so if they can fulfill the three conditions they set on this statement then they'll increase their use of FSC paper to 10% in five years - wow. Give me a break guys. S&S should be leading the way in this arena - develop a policy that actually makes a statement and others will follow.

Josh

the environmental paper boy
forest, paper and wood news
http://www.enviropb.blogspot.com