Simon and Schuster Greenwashing

"Simon and Schuster, Inc., and its employees are committed to publishing in a manner that both respects the environment and helps to preserve the world’s great forest regions for the use and pleasure of future generations." "Where economically practical and subject to its availability and Simon and Schuster's product mix " Simon and Schuster will "endeavor to have at least 10% of its paper Forest Stewardship Council (FSC) certified by 2012" - this is my favorite of all of their steps towards their grand goal. Lets break this down - ok, so if they can fulfill the three conditions they set on this statement then they'll increase their use of FSC paper to 10% in five years - wow. Give me a break guys. Read more of their plan.