If the Victoria (dirty) Secret fiasco is anything of a hint of what’s to come for corporations like Sears from the new breed of powerhouse non-profits and their vigilant, eco-savvy members, Sears’ management is going to incur a few expenses over the next couple of months, including:
Advil extra-strength costs for 8am boardroom headaches: $65.
Fees to sustain a legal crew and a PR crisis consultant to win the war with bad press: $112,000.
Flying in the Forest Ethics legal and executive staff to Sears’ head office for repeat consultations: $30 000.