About 75 per cent of sales on one of the UK’s leading on-line sustainable tourism agents — www.responsibletravel.co.uk — are to women, even though the founder of the site had never realised this before Times Travel asked him to break down his bookings. Justin Francis, of Responsible Travel: “I had no idea the trend was so strong. But there it is: women seem to care more when they go on holiday.â€
