ONE OF the country’s most exclusive department stores is shelving its tradition of selling animal fur products.
Brown Thomas will initiate a "no fur" policy from February, with management insisting it was taking animal welfare into account.
The move has been welcomed by animal rights activists who have recently campaigned outside the store’s Grafton Street branch.
Brown Thomas stores in Dublin, Cork, Limerick and Galway will only sell synthetic fur, or leather, suede, sheepskin, and shearling.
"This decision has been taken in consideration of all issues surrounding animal welfare," said a Brown Thomas spokeswoman.