Another interesting example in the customer-made trend, in which consumers are given a chance to contribute to a product’s design or features. Now nvohk (pronounced 'invoke') is taking the notion a step further to create a crowdfunded, eco-friendly clothing company that's directed in large part by consumers.
Joint corporate decision-making by tens of thousands of people should make for an interesting ride; on the other hand, with a common interest in surfing and a shared concern for the environment, they just may have what it takes to make it fly. One to watch! (www.projectnvohk.com)