“Natural” Means Nothing – FDA Declines to Define “Natural”

Shouldn't "natural" get more discussion?

Although clear regulation about what can be called "organic" is a more important issue to me than the definition of "natural", I am surprised the FDA isn't looking at the potential for companies to greenwash or mislead customers with a variety of terms. How can "natural" not be one of them?

Lead writer for www.ecopreneurist.com