Apple is making a stronger commitment to the environment, as evident in the unveiling of it's latest laptop, which is the first computer to be mercury free. It also boasts arsenic-free glass and lead-free circuit boards, among other features. Apple has been on the environmentally conscious path since 1990 from their product designs to responsible manufacturing. According to the website, Apple plans to eradicate the use of PVC, BFRs and arsenic in its products by the end of 2008.
First Mercury Free Computer Unveiled at Macworld 2008
First Mercury Free Computer Unveiled at Macworld 2008
Apple going green
I completely agree. In fact, I recently read an article in The Huffington Post that stated Al Gore, who is on Apple's board of directors, has actually not been as supportive of sustainable initiatives for the company. It's very surprising considering Gore's stance on the environment. Here's a snippet from that article (http://www.huffingtonpost.com/john-harrington/apple-als-gorey-mess_b_85380.html):
"This year, Gore again joined his fellow Apple directors, who unanimously opposed a binding bylaw amendment to authorize the board of directors to create a Board Committee on Sustainability which could ". . . initiate, review, and make policy recommendations regarding the company's preparation to adapt to changes in marketplace and environmental conditions that may affect the sustainability of our business. Issues related to sustainability might include, but are not limited to: global climate change, political instability, emerging concerns regarding toxicity of materials, resource shortages, and biodiversity loss."
still cynical about Apple
While I'm happy to see that they're making changes, I can't help but still feel cynical about the cycle of consumerism that Apple feeds and e-waste they create whenever they release a newer, better version of an iPod or iPhone or computer.