Eco-Friendly Bra Doubles as a Shopping Bag

Lingerie manufacturer Triumph International Japan has unveiled a new type of brassiere that can be converted into a shopping bag. Called the “No! Shopping Bag Bra” (NO! reji-bukuro bra), the environmentally-friendly lingerie is designed to promote the reduction of plastic bag consumption, a key objective of the revised Containers and Packaging Recycling Law hammered out by Japanese lawmakers in June.