Ocean Conservancy is launching the SEE Turtles program (www.seeturtles.org) that links people with sea turtle sites in ways that directly support efforts to protect sea turtles. Going beyond the ecotourism mantra of not impacting the environment that tourists visit, Ocean Conservancy suggests that tourists should make an impact - a positive one - through conservation tourism. Conservation tourism supports communities protecting sea turtles by increasing the income needed for local conservation efforts, providing economic alternatives to end threats to sea turtles and inspiring travelers to take a more active role in protecting sea turtles. SEE Turtles partners with turtle sites in Costa Rica, Baja Mexico, and Trinidad to promote opportunities to participate in research efforts and strengthen conservation efforts.