EcoMom Alliance: Leveraging the Power of Mothers

US mothers alone, more than 82 million strong, control 85 percent of household spending, according to the Marketing to Moms Coalition, amounting to about USD 2.1 trillion annually. It’s hard to imagine a much better place to start enabling real global change. The EcoMom Alliance aims to tap the power of that demographic for no lesser a goal than to help fight global warming.