A recent study showed consumers are willing to give up packaging
Go Naked - Half of All Consumers Would Give Up Packaging

Go Naked - Half of All Consumers Would Give Up Packaging
(via ecoscraps.com)
Submitted by mcmilker on Mon, 2008-03-17 12:59.
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Whole Foods
My initial experience with no package came at Whole Foods when I was buying oatmeal. Now, I look for any opportunity to go sans-package. The best way to make this a reality in the mass market is to show business organizations that it will add to their bottom line.
Great website. :)