Consumers, don’t care if products are 100% ethically produced or 5% ethically produced…they’ll still pay the same premium for ethically produced goods.
mcmilker's story links

The Ethical Consumer And The Blue Light Special

Good-Bye To Traffic Jams – New Project Uses Taxis To Reducing Gas Guzzling Slowdowns
New traffic system fills the gap between the expensive induction loops and the journey time measurements using sensors in taxis.

Who’s The Greenest of Them All? Greendex Survey Finds Developing World Tops The List

New survey finds US consumers rank last in environmentally friendly behavior

Renovating Safely With Young Children – Study Finds Lead Exposure Risk in Renovation
Unfortunately, a new study, found fixing up ‘This Old House’ may increase exposure to lead in young children.

Greening Your Restaurant - Buying Local Isn’t Easy
Food service scored the lowest in industries tracked by Climate Counts.org. It's no wonder...buying local can be a challenge for green food service operators.

Targeting Green Grocers – How Ecopreneurs Can Profit From The Greening of Supermarkets
….the mother lode in green marketing for retailers may be found in the phenomenon of local production. Consumers are convinced that it’s better for the environment, and that it tastes better, too. True or not, it’s nonetheless a golden formula.

Microsoft’s Green Initiatives – When Technology’s Top Players Go Green What Does it Mean?
Opportunities for green tech entrepreneurs bloom with Microsoft initiatives

Environmental Mercury and Autism – Are Vaccines Still a Culprit?
New study finds link between mercury and autism...at last!

Olympic Torch Generates Protests AND Pollution
Olympic torch leaves trail of carbon

How Green Is Your E-mail? New Study Tries to Quantify Carbon Footprint of E-Mail.
We all know that e-mail is far superior to faxing or snail mail! But, how much greener is it?

Want an Eco Trademark? Stand in Line
New report from US Patent Office shows hyper growth in registrations for green and eco trademarks. Now green business need to go to the next step to differentiate their products.

Wal-Mart Tracks Green Product Adoption
An unlikely source of green information - Wal-Mart

TV Turn off Week - A Green Opportunity
Turning off the TV has green benefits to!

Survey Says: Consumers Will Pay More For Green Products
New survey finds consumer will pay almost 20% more for green products

Smelly Big Rigs Power Port – San Francisco Bay Tests New Technology
Port tests new eco energy generating technology