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Okooko, a 3-month-old eco-friendly mattress and bedroom-furniture company based in New Zealand, recently opened its first retail store in the United States, in Philadelphia. (There are two other stores, in New Zealand and Hong Kong; a fourth is expected to open in New York this spring.) The company — which takes its name from the Maori word for “to cradle in arms”— sells mattresses ($2,500 to $3,000) made of natural latex, bamboo and wool, and beds ($2,200 to $5,500) made of wood from sustainable forests managed by the New Zealand government.