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"There used to be a terribly vicious cycle that held true when it came to green construction: Builders didn't want to shell out extra cash to offer ecologically-friendly homes because they were afraid that competitors would just continue business-as-usual and steal away all the customers with their lower prices.

"Anytime there is a paradigm shift within an industry, like the one we are seeing now toward Green building practices, there are likely to be two camps: Those who truly believe in the new paradigm and whose body of work clearly shows it and the hangers-on who merely try to 'hop on the bandwagon' without really changing the way they do business.