webuyitgreen's story links

This is a reflection on the how the "free rider" problem might affect our ability to deal with climate change.

The growing gasoline giveaway marketing craze is truly crazy, encouraging consumers to continue to drive inefficient vehicles rather than changing their behavior.

This is a reflection on how the emergence of green business is changing the meaning of “right” and “left” on the American political spectrum. 

This is a brief entry that allows people to register a pledge of support for tap water and against bottled water.  The idea is to get as many pledges as possible to send a message to companies that bottled water is not a good investment in our health or the environment.

This article provides useful tips, resources, and links to help consumers buy genuinely green products and identify greenwashing.  It briefly describes certification of green products, FTC regulation of environmental advertising, and additional online informational resources for green consumers.

This article is the third part in a series that describes useful resources to help the green consumer combat greenwashing and identify green products that are genuinely good for the environment.  Whereas parts one and two dealt with certification programs and FTC regulation, this third part describes helpful online informational resources.

This article summarizes the criteria used by the Federal Trade Commission to regulate environmental claims by businesses.  It also identifies limitations of FTC regulation in curbing greenwashing.

This article provides a clear explanation of what distinguishes reliable and unreliable green certification labels.  It lists several reliable certification programs and other resources helpful to the green consumer.

This article illustrates the "Six Sins of Greenwashing" through examples submitted by contributors to green forums and merchants who belong to the Co-op America green business network. 

This is a brief reflection on whether buying bamboo is good for the environment, raising questions about the complexities involved in determining whether a product is "green."

A response to an international coffee trader's claim that fair trade coffee is unfair.

This is a commentary on the liklihood that people will make significant changes in their behavior in order to cope with the threat of climate change.

This is a humorous reflection on American culture and the response to climate change.

This is a story about a woman who makes fair trade jewelry and how the opportunity to sell through fair trade has changed her life.