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Telecommuting is an excellent opportunity to promote greener business practices without sacrificing results or daily production. It is a rare win-win compromise that satisfies employees as well as your bottom line.

A new report shows that inadequate communication is the primary reason why green marketing efforts are losing momentum.

What do green consumers demand from an authentically eco-friendly business? Here are three qualities to focus on if you want to be successful with this audience.

Many companies needlessly complicate their green marketing strategies by ignoring the most basic and unwavering principles of traditional marketing. Internalize these three principles to avoid complications and to guide your marketing efforts in the future.

An environmental policy statement provides a unifying vision that will influence and guide the actions of employees and management towards sustainability and reduced environmental impact. It can also be used as a green marketing tool that lets customers, shareholders, and community members know exactly where your company stands on environmental issues.

World leaders at the G-8 Summit announced today that they will work together to halve world greenhouses gas emissions by 2050.

Every once and awhile, I come across a special principle — one of those golden, shimmering standards that seems to be true no matter what corner of reality you apply it to. There aren’t many, but one of the most important ones, especially when it comes to green marketing, is authenticity.

Walmart just so happens to be one of those companies. Yesterday, the retail giant announced that they would continue their commitment to establishing relationships with local farmers in order to source more fresh fruits and vegetables to stores across the country. By attempting to buy as much produce as possible from within the state where it will eventually be sold, Walmart reduces the amount of ‘food miles’ they rack up by millions every year.

The results of a recent study completed by Scientists & Engineers for America seem to point towards a promising future for green business innovation and opportunity. Voters in both parties favor a candidate who supports technological advancement and scientific solutions to the major policy issues that affect our nation and our planet.

No matter how you decide to green your business, always keep two goals in mind: 1) to do business in a manner that reduces environmental impact as much as humanly possible, and 2) to sell products and improve your bottom line.

Although demand for green products continues to grow, businesses must be careful not to overestimate their ability to sell a product or service simply because it is “green.” The same rules that apply to every other business apply to eco-friendly businesses as well. In many cases, there are additional obstacles that need to be addressed in order to successfully market and sell green products.

Here are four things that green consumers still care about, regardless of your product’s environmentally-friendly attributes.