greentime's story links

Looking over the pile of eco-gizmos out there, there's a term that comes to mind. Calling up the term "unitasker" from Unclutterer, this device is an Environmental Nontasker-- it does one thing very badly but claims to reduce your environmental footprint while doing it. The problem is, it never really ends up "paying for itself".

Rhett, co-founder and producer of Greentime (http://www.weatherlight.com/greentime) kicks off his new blog, Germinate, with his opinions about the limits that personal lifestyle changes and the emerging "morality of greenness" will have on implementing a truly sustainable economy.