The ethical and green products industry has been gaining steam for years precisely because some business visionaries have believed that consumers will indeed pay a little extra for things they can feel better about. But exactly how much extra, and what do companies actually have to do?
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How Much Extra Will Consumers Pay for Green Products?

Could Landfilling Trees Be a Solution to Global Warming?
The whole problem with global warming starts with digging up and burning the carbon from plants and animals, in the form of coal and oil, that has been buried for millions of years. So two German scientists have a solution: Start burying stuff on a massive scale....

Study: Are Organics Healthier?
A New Study released from The Organic Center, concludes - "Yes, Organics are Healthier" This happening around the same time the USDA renews approval of Non-Organic Ingredients in Organic Foods, but others still think they're a complete waste of money.

Meta Study: Hospital Design Clearly Affects Healing
A review of 320 studies, announced today, found that design definitely impacts human health.

The Vodka Poison Ivy Cure...and 9 Other Weird Uses for Vodka
Who knew the strong spirit could help you save money and reduce chemicals?

Discover the Versatility of Vinegar for Vinegar Month
Vinegar has been used for millennia, and has a rich history. It is especially useful for natural green cleaning, too.

Why Didn't We See Cyclone Nargis Coming?
While forecasters accurately predicted that the hurricane would make landfall in Myanmar, they predicted that it would reach only Category 1, or possibly weak Category 2 strength before hitting land.

Pics of 14 New Species Discovered in Brazil
Check out pics of some of the 14 new species discovered in the Serra Geral in Brazil's Cerrado region, which is a conservation hotspot.

Global Warming Explained, in Various Learning Styles
Slideshows, video, short facts and more. What is global warming and how does it effect wildlife?

Boxed Wine: Tacky or Eco-Friendly?
Boxed wine is often the butt of jokes, but it may be drunk by a whole new crowd now with its eco-friendly status.

43 Earth Day Cartoons - The Good, Bad and the Horribly Lame
Special entries from some of America's best loved newspaper cartoonists. The Safe Havens piece is brilliant, and some others are definitely good for chuckles. Stan Lee, sorry, but you lost me, you really did.

NIH Steps Up Warning about Polycarbonate Safety
The National Toxicology Program, an arm of the federal National Institutes of Health, has amplified concern about Bisphenol A, the plastic ingredient that some independent scientists have long criticized. What does that mean?

Falling Dollar Reshapes Markets for Electric and Hybrid Cars
I'm sure you've all heard of the sub-prime loan crisis and the falling U.S. dollar, but I bet you didn't know that it was trickling down to affect efficient vehicle choices for U.S. and European consumers.

10 Foods You Don't Have to Buy Organic
These Fruits and Vegetables Don't Hold on to So Many Pesticides, So You Can Save Your Organic Dollars for the Ones That Do.

This Spring, Recycle Your T-Shirts in Style
A fresh take on recycling is coming to all Barneys New York stores this spring.