News and Media

President of one of the Top 25 advertising and public relations agencies in the country, specializing in the sustainable sector, writes on the pitfalls of the green movement

Whether you're implementing a recycling program at school, blowing the whistle on untreated sewage leaks or marketing a new line of organic clothes, David Helvarg (an Emmy winning journalist and author of "50 Ways to Save the Ocean") put this guide together to help you get media coverage. There are some true PR and journalism gems that will guide and empower your marketing strategy.

Recognizing youth engagement with environmental issues, the Catholic Church and the the Pope held their first-ever eco-friendly event. Speaking in front of half a million mostly young people, he said: “A decisive ’yes’ is needed in decisions to safeguard creation" A participants’ kit included backpacks made of recyclable material, a flashlight operated by a crank instead of batteries, and color-coded trash bags so their personal garbage could be easily recycled. Meals were served on biodegradable plates.

Major online communities are becoming a huge force in making Global Warming a political priority. While there has been a lot of ink spilled about how online communities are changing the face of politics, the fact is that they really raise the profile of ordinary people’s concerns. Well, people are concerned about Global Warming, because there are only about 10 years left to get a handle on the problem.

There are some shocking revelations in Lomborg’s new interview with Salon over his new book. Lomborg apologizes for his “reckless hyperbole” in “comparing Gore, Bill McKibben, the Natural Resources Defense Council, New Scientist magazine to the leaders of the Inquisition“, admitting in retrospect ‘That’s actually a little disturbing‘.

In a shocking abuse of politics over science, NASA has mothballed the most significant climate monitoring project of the decade. This story exposes the details of this abuse of power and the launch of a muckraking investigation into this scandal.

In the West, we fundamentally misunderstand the role of pollution and the environment in China. We also don’t recognize the global injustice being conducted in the name of our prosperity in China. China has become the environmental sacrifice zone for the global economy. Toxic air and water are killing an estimated 710,000 to 760,000 Chinese each year. In China, they know the power of online media and the political fallout from the environmental injustice the Chinese people are facing from the global economy. Do we?

Maryland steps up to take on Global Warming. It is no longer just California anymore. Read about how the Chesapeake Climate Action Network is taking on this fight through incredible grassroots activism, like the National Polar Bear Plunge or dumping Coal on the Capitol, at their new blog.

Al Gore calling for Direct Action against coal?! “I can’t understand why there aren’t rings of young people blocking bulldozers,” Mr. Gore said, “and preventing them from constructing coal-fired power plants.”

As the arctic melts, society responds by cutting emissions...helping adapt vulnerable societies...or wait a sec! We decide to get into saber-rattling over who gets the vast oil and gas reserves under the formerly unaccessible arctic. Great!