bottled water

This is a brief entry that allows people to register a pledge of support for tap water and against bottled water.  The idea is to get as many pledges as possible to send a message to companies that bottled water is not a good investment in our health or the environment.

Bottled water has become ubiquitous over the last decade or so. In fact, in 2006, Americans spent $15 billion on bottled water. Of course, as consumers have proved time and again, just because a product is popular doesn't mean it's a good thing for the planet, or even for their own health.

North Carolina-based Primo Water launched earlier this month and becomes the only US bottled water company to use bio-based material for its singe serve 16.9 fl.oz bottles.

Fiji Water recently announced a number of environmental initiatives. This post looks at Fiji's goals and the environmental claims of the Top 10 best selling bottled waters in the U.S.

It looks like the city of Seattle will be following San Fransisco’s lead by no longer purchasing any bottled water for city employees.

Ditched the bottled water habit? Then you'll want a water filter -- and a to-go bottle. And those in the water biz are a step ahead of you: Brita and Nalgene have combined their forces to create the FilterForGood campaign, encouraging people to drink filtered tap water in to-go reusable bottles instead of continuously buying bottled water.

Using distilled water with added fluoride is not good for babies..no matter what the package says!

A hilarious look at how advertising and fancy labels fool the public.

This is a marketing exec's blog about happening and ideas that she finds interesting/impt from a marketing POV. In this post, the blogger interviews Mark Dimassimo and Eric Yaverbaum, the two men behind Tappening (www.tappening.com), a "branded movement" to get people to drink tap instead of bottled water.

That’s the question a new, eco-conscious duo are asking as millions of Americans continue to purchase vast amounts of bottled water. Their ambition? To increase awareness on the dangerous effects of non-recycled plastic bottles...

Just What Does “Artesian” — Or “Purified” — Really Say About Water Quality?

The 'Think Outside the Bottle Campaign' to go live tomorrow with events around the country!

Randomn3ss is giving away a Nalgene Refill Not Landfill reusable bottle in the spirit of Blog Action Day 2007. 8 out of 10 water bottles never get recycled, start using a reusable one. 3 ways to enter, leaving a comment on the article is the easiest.

Nestle Waters is beginning to phase in a new plastic bottle dubbed Eco-shape. The bottle took two years to develop.

The new bottle uses less plastic and is ergonomically designed to be more easy to carry. Nestle debuted the bottle with its Ozarka and Arrowhead brands already and is working to transition its other brands to the bottle this year. Poland Spring will start production on the new bottle this fall.