When you talk to allot of consumers about organic and all natural ingredients, many are still skeptic if what they are buying is actually all natural or organic. Its a serious problem in today’s market because until consumers can really trust companies and what they are being told, moving towards a more eco-friendly/responsible society is going to take longer than we would like it to.
Burts Bees
Education on What’s Natural and What’s “Naturalâ€
(via www.ecologicliving.ca)
Submitted by paulvaggen on Wed, 2008-02-13 01:28. | Tags: business | Burts Bees | climate change | consumers | cosmetics | eco | food | global warming | green | natural | Natural INgredients | organic | Organic Ingredients | shopping | sustainability
Attack The Ingrediant not The Brand - Is Burt's Bee's New campaign On The Right Track
(via ecopreneurist.com)
Burt's Bee's New Campaign compares actual ingredients in natural vs. mainstream brands - is this a good thing for eco entrepreneurs?
Submitted by mcmilker on Tue, 2008-02-12 16:45. | Tags: business | advertising | Burts Bees | green marketing
