The idea of earning green points for greener behaviour is catching on. The people behind this new offering challenge the orthodoxy of some green loyalty programmes where you get something green almost regardless of what you spend your money on. To have an impact, incentivising the way you earn them seems more appropriate. They have a point, though Tesco Green Clubcard Points may have got their first.
green points
Earning your green points
(via www.ecomonkey.co.uk)
Submitted by Exogenius on Fri, 2008-02-15 15:11. | Tags: business | green points | green rewards | green shopping