I recently got a press release from a company advertising a product to quickly and easily “convert” recessed can lights to a pendant light look. But, after a brief look, it turns out to be a particularly bad case of greenwash.
insulation

Recessed Lights and Greenwash
Energy Efficient Windows
By fitting energy efficient windows to your home you can cut heat loss by up to 74%, reduce your energy bills by 20% and considerably cut your carboon footprint.

"Frozen Smoke" Insulation Could Get a Lot Cheaper
Dr. Halimaton Hamdan from the Universiti Teknologi in Malaysia has developed a method of producing aerogel that could reduce the cost of producing this material by 80% by using agricultural waste from rice husks as the feedstock. Rice husks evidently have a high silica content, and silica is the main constituent of aerogel. In addition to potentially being able to produce aerogel for one-fifth the current cost, this also addresses a problem with disposing of rice husk waste.
Green Insulation Products
Factory direct shipment of reflective foam radiant barriers to reduce energy consumption. Non toxic, easy to install, permanent way to save energy. Can be installed in a weekend
Wool home insulation: the ultimate eco-friendly building ingredient?
This seems to be taking off in the UK far more than in the US, but instead of scratchy, eco-unfriendly fiberglass insulation, there is a growing movement of eco-friendly construction and one of the popular choices for insulation is wool.
That’s right, wool from sheep!

Stick This In Your…Wall!
Insulation is one of those great inventions that homeowners never have to see to know the benefits. Hidden in your walls, tucked in amidst a world of 2 X 4’s, insulation helps us keep our home air temperature consistent. As sustainable development becomes more popular, much focus is paid to the type and quality of the insulation we use in our buildings.

7 Earth-Friendly Ways to Cool Your Home
Air conditioning is crazy expensive during the summer - it can be 60 to 70 percent of your electric bill! Stop wasting money and instead use these tips cool your house or apartment and help the environment at the same time.