marketing

With an abundance of companies going green, and a corresponding explosion of green themed conferences sprouting up, this is to be applauded. And yet, there's a remnant of the old paradigm that sticks up like a weed out of the smooth green path: Swag. 

For years it’s been assumed that, using their superior marketing skills, automakers have the ability to trick consumers into buying SUVs and pickup trucks…when, in reality, the consumers really only wanted to buy compact cars.  While that’s probably quite flattering to the marketing departments, it doesn’t have the important benefit of actually being correct.

Plant Automation Technology is a connecting point for buyers and suppliers across the global plant automation industry. With its unique content proposition and regular updates,

Recognizing that the status of the environment has become a top business and public policy priority; with major implications for travel, the Travel Industry Association and American Express announced today they have joined forces in the name of travel sustainability. The two organizations are working together to develop the Travel Sustainability Initiative, a comprehensive plan designed to make crucial information available and to guide the travel industry in its response to assuring sustainability in

This week, Green Meeting Guide publishers and The Innovolve Group identified nearly 1,000 qualified suppliers in 10 distinct categories located in 7 major markets in Canada (I suspect it won’t be long until a similar directory emerges in the U.S.), making the Green Event Guide the most comprehensive reference document on “green” practioners in the hospitality sector.

One of my favorite things about using the internet to promote my business is that it’s green and inexpensive (if not free).

Chrysler has recently launched its “Let’s Refuel America” campaign in which it claims to offer Americans protection from rising gas prices. Anyone buying a Chrysler in the month of May will get the deal. Here’s how it works: each qualifying buyer will get a ‘gas card’ that has been linked to their own credit card, but when they gas-up they will only pay $2.99 a gallon with Chrysler charged the difference.

In order to generate online sales a website requires traffic and visitors through online exposure, banner ads are one of the oldest way but doesn t attract internet user attention, pop-up ads are a general annoyance and an enemy to web surfers. The most effective advertising technique which attracts attention and is user friendly is

Green & sustainable news stories and summaries for mid-May 2008, covering consumer products, industrial design, business, and marketing.

"Anytime there is a paradigm shift within an industry, like the one we are seeing now toward Green building practices, there are likely to be two camps: Those who truly believe in the new paradigm and whose body of work clearly shows it and the hangers-on who merely try to 'hop on the bandwagon' without really changing the way they do business.

For companies aiming to latch onto society's increased focus on the environment, Earth Day is the time to do. Business participation in the day ranges from sales to teaching tools, and while some actions are more light green than others, many businesses are putting for real, substantial efforts.

Over 100 BILLION pieces of junk mail are sent in the US each year.  Learn more about the environmental damage caused by junk mail - this blogger will also plant a tree for every link/comment to the article.

Though demographics, the tried and true way of sorting out consumers into groups by income, age, education, etc. works well in some categories, it’s not as helpful in segmenting green consumers.

This green consumer survey goes one step further than most: it asked about motivations for green behaviors.

consumers say they'll use more coupons during downturn