PR

Public relations specialist Jim Hoggan talks about astroturf, greenwashing and echo chambers as methods used by corporations in spreading misinformation about global warming and other subjects.

Whether you're implementing a recycling program at school, blowing the whistle on untreated sewage leaks or marketing a new line of organic clothes, David Helvarg (an Emmy winning journalist and author of "50 Ways to Save the Ocean") put this guide together to help you get media coverage. There are some true PR and journalism gems that will guide and empower your marketing strategy.