Coca-Cola

According to a new study released by PricewaterouseCoopers for the Grocery Manufacturers Associtaion (GMA): green is good. Increasingly, some of the biggest brand names in the world are implementing sustainable practices into their business, and it’s starting to pay off for them.

Seth Goldman, the founder of Honest Tea, says his deal with Coke is not just part of being true to his mission, but the only way for socially responsible companies to have a real impact on society.

An interview with Seth Goldman, CEO of Honest Tea, touching on sustainability trade-offs in packaging, kid marketing, and the Coca—Cola deal Among other issues discussed in the two-part interview, Mr. Goldman touches on:• sustainability trade-offs that green companies face as they evaluate packaging alternatives;• opportunities now open to Honest Tea through its new investor, the Coca Cola Company; • why it’s important to drink organic tea; and • marketing and adoption of the Honest Kids line.