Bethesda

It happened on Earth Day, in Bethesda, Maryland, which has an innovative program underway to reduce the city’s carbon footprint. In a county that on that very day passed a green building law ...

An interview with Seth Goldman, CEO of Honest Tea, touching on sustainability trade-offs in packaging, kid marketing, and the Coca—Cola deal Among other issues discussed in the two-part interview, Mr. Goldman touches on:• sustainability trade-offs that green companies face as they evaluate packaging alternatives;• opportunities now open to Honest Tea through its new investor, the Coca Cola Company; • why it’s important to drink organic tea; and • marketing and adoption of the Honest Kids line.