While it's true that many organisations are looking to reduce their carbon footprint, it's also the case that much of the green hype is unfounded. Besides, there's plenty of evidence that planting-a-tree missions are a misguided approach to reducing carbon emissions.
green hype
Stop planting trees under the pretext of Marketing
(via www.techworld.com)
Submitted by radhikapraveen on Mon, 2008-03-31 15:02. | Tags: business | carbon neutral | carbon offsetting | CO2 | computerworld uk | dell | Friends of the Earth | google | green hype | Green IT | Maxwell Cooter | Techworld