green marketing

Walmart just so happens to be one of those companies. Yesterday, the retail giant announced that they would continue their commitment to establishing relationships with local farmers in order to source more fresh fruits and vegetables to stores across the country. By attempting to buy as much produce as possible from within the state where it will eventually be sold, Walmart reduces the amount of ‘food miles’ they rack up by millions every year.

No matter how you decide to green your business, always keep two goals in mind: 1) to do business in a manner that reduces environmental impact as much as humanly possible, and 2) to sell products and improve your bottom line.

Although demand for green products continues to grow, businesses must be careful not to overestimate their ability to sell a product or service simply because it is “green.” The same rules that apply to every other business apply to eco-friendly businesses as well. In many cases, there are additional obstacles that need to be addressed in order to successfully market and sell green products.

Here are four things that green consumers still care about, regardless of your product’s environmentally-friendly attributes.

Yahoo Green, launched last year has found some intereating information on how to attract green consumers. here are 5 ways.

This article illustrates the "Six Sins of Greenwashing" through examples submitted by contributors to green forums and merchants who belong to the Co-op America green business network. 

One of my favorite things about using the internet to promote my business is that it’s green and inexpensive (if not free).

New 5-minute online video from Keyboard Culture Green Marketing expert Colette Chandler covering scope, depth and potential of green marketplace.

I recently returned from the Green Earth Expo in Orlando. I went out there to speak and moderate and I have to say I was impressed by the quality of the show. There were over 400 exhibitors, all, mostly green or eco-friendly. There were hundreds of seminars and one day was specifically for businesses to come and learn about green subject matter. I had a great discussion with a company introducing hydrogen energy solutions as well as others on everything from green payment processing solutions to Florida’s first ecohome.

My most recent blog post on excellent blog ecopreneurist.com.

"Anytime there is a paradigm shift within an industry, like the one we are seeing now toward Green building practices, there are likely to be two camps: Those who truly believe in the new paradigm and whose body of work clearly shows it and the hangers-on who merely try to 'hop on the bandwagon' without really changing the way they do business.

There is an undeniable sense of “connectedness” growing in our world, everyone feeling it must jump to action and help improve the human experience for all.

New survey finds consumer will pay almost 20% more for green products

Though demographics, the tried and true way of sorting out consumers into groups by income, age, education, etc. works well in some categories, it’s not as helpful in segmenting green consumers.

consumers say they'll use more coupons during downturn

Honda, in an attempt to show that it can go green, sent customers of its lawn and garden equipment, a letter that literally grows. Printed on a special paper that contains seeds, the text invites the readers to plant the letter, to help neutralize the carbon in the atmosphere. The seeds contained within the letter grow into flowers and both the envelop and the paper were 100% recycled, acid-free and environmentally-friendly.