The ethical and green products industry has been gaining steam for years precisely because some business visionaries have believed that consumers will indeed pay a little extra for things they can feel better about. But exactly how much extra, and what do companies actually have to do?
shopping

How Much Extra Will Consumers Pay for Green Products?
Nine Money-Saving Tips To Eating Greener
Food costs are going up...here's a few simple reminders on how to eat cheaper without sacrificing your ethics.

Top 25 Green Shopping Sites
The Internet is so big, it’s easy to miss shopping resources, especially if you’re environmentally conscientious. Here’s an easy guide to green shopping online:
Eco-Fashion – How Fashion Savvy are You?
Take 30 seconds and look at 4 different eco-friendly tops, choose the one you like most and immediately see how you compare to everyone else.

10 Green Mother’s Day Gifts
Mother’s Day is only a few days away, and if you haven’t bought your mom a gift you still have time to send something unique and eco-friendly.
Swap 'Til You Drop!
Swapping is the latest trend to hit the shopping scene, allowing folks to trade in their old stuff for something new. Check out this post on the best sites for swapping everything from clothes to toys to video games.

Targeting Eco-Clothing
There is no doubt that sustainability has to be achievable for the masses. In order for this world to become sustainable, people of all places and income levels need to have the option of sustainability available to them and that means big box stores need to largely get involved. Quite a few times now we have talk about Wal-Mart and their “green†efforts, but today I bear news about another big box store, Target.
Mother's Day Green Gift Guide
This is a great wiki all about green Mother's Day gifts ranging from carbon offsets to fair trade jewelry to organic flowers. And since Mother's Day is coming up on May 11th, it's just in time! Show your mom (grandmother/aunt/wife, etc) you love her and the planet.
thinkGREENwithme canvas tote bags
These are cute bags I designed to use for grocery & daily shopping trips! They are roomy and the long handles make it extremely easy to carry them over your shoulder. The best part is that all profits from sales go to help a family in New Orleans rebuild their home post Katrina. It's a win win situation because you help the environment, and you remind a wonderful family that we haven't forgotten them or the hurricane that left so much damage in its wake. (bags are sold through cafepress)
VivaTerra is having a $2,000 shopping spree contest!
One entry per person - closing date June 21st!

The Story of Stuff
The 20 minute online film called “The Story of Stuff†is a comprehensive, fast-paced, semi-animated explanation of how the stuff you use in your daily life runs its course.
What Do Those Organic Labels Mean, Anyway?
Confused by the different labels on organic products? Here are explanations for what they all mean.

Olive Green Dog is Open for Business!
Olive Green Dog announces the grand opening of their new online store featuring ‘Green Goods for Modern Dogs’. With a growing culture of environmentalism and more people embracing green as a lifestyle rather than just an idea, Olive Green Dog (www.olivegreendog.com) is proud to enter the field with high quality, environmentally friendly dog products.

Americans Go Three Shades Greener in 16 Months--Consumer survey finds more people regularly purc
Hopeful advice, if you believe changing American buying habits can help the environment. The Mintel survey says s 36% of American say they "regularly" buy green products. In August of 2006, only 12% said they did. Trending up, kids!
smartlygreen
Smartlygreen.com is for people with an environmental conscience but little time to do much about it. It has created a way that allows you to offset your carbon footprint without making any changes to your lifestyle and without any cost to you.