Banana Republic's partnership with the Trust for Public Land presents a good opportunity to consider what makes a good cause-related marketing campaign. It seems that all retailers want to go green, but which ones are walking the talk?
green promotions
Banana Republic Teams With Land Conservation Group; Will it Boost Sales?
(via ecopreneurist.com)
Submitted by greenleah on Wed, 2008-04-16 17:22. | Tags: business | Banana Republic | Cause-related marketing | eco fashion | green promotions | marketing partnerships | sales promotions | Trust for Public Land
Consumers Say They’ll Use More Coupons. How Can Eco Entrepreneurs Benefit?
(via ecopreneurist.com)
consumers say they'll use more coupons during downturn
Submitted by mcmilker on Mon, 2008-04-14 18:33. | Tags: business | coupons | eco coupons | ecoupons | green coupons | green marketing | green promotions | marketing | promotions | recession
