Banana Republic's partnership with the Trust for Public Land presents a good opportunity to consider what makes a good cause-related marketing campaign. It seems that all retailers want to go green, but which ones are walking the talk?
Banana Republic
Banana Republic Teams With Land Conservation Group; Will it Boost Sales?
(via ecopreneurist.com)
Submitted by greenleah on Wed, 2008-04-16 17:22. | Tags: business | Banana Republic | Cause-related marketing | eco fashion | green promotions | marketing partnerships | sales promotions | Trust for Public Land
