green consumers

Although demand for green products continues to grow, businesses must be careful not to overestimate their ability to sell a product or service simply because it is “green.” The same rules that apply to every other business apply to eco-friendly businesses as well. In many cases, there are additional obstacles that need to be addressed in order to successfully market and sell green products.

Here are four things that green consumers still care about, regardless of your product’s environmentally-friendly attributes.

Yahoo Green, launched last year has found some intereating information on how to attract green consumers. here are 5 ways.

New survey finds US consumers rank last in environmentally friendly behavior

Though demographics, the tried and true way of sorting out consumers into groups by income, age, education, etc. works well in some categories, it’s not as helpful in segmenting green consumers.