Though demographics, the tried and true way of sorting out consumers into groups by income, age, education, etc. works well in some categories, it’s not as helpful in segmenting green consumers.
psychographics
How to Reach Green Consumers - Using Psychographics To Define Your Target Market
(via ecopreneurist.com)
Submitted by mcmilker on Wed, 2008-04-16 18:27. | Tags: business | deep green | eco consumers | ecopreneur | green consumers | green entrepreneur | green marketing | lohas | marketing | marketing green | psychographics
