Some scary truths about consumers’ assumptions could lead to a “green†backlash concludes The Green Gap a survey released this week
Green Gap survey

Is Anybody Watching? The Green Gap Survey Reveals Consumers Want Regulation of Environmental Cla
(via ecopreneurist.com)
Submitted by mcmilker on Mon, 2008-04-21 16:40. | Tags: beauty | business | fashion | food | health | eco claims | environmentally friendly | ftc | green business | green claims | green company | Green Gap survey | green packaging | natural