Victoria, BC is the home of Not Just Pretty Modern Organic Clothing, carrying items from over 30 different ecofriendly lines including Twice Shy, Thieves, Passenger Pigeon and more.
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ecochick: Not Just Pretty

Kids Eco Fashion Update
There is allot of debate to the ecological footprint of having children and the large difference of footprints between children of different countries. Personally I don’t have a stance on this issue right now because children are just not on the radar screen right now, but I know how that can quickly change as one becomes older. Here’s quick little article that sorta hits on what I am talking about.

New Howies Catalogue
Ethical and organic outdoor leisurewear for the spring and summer is available in the new Howies catalogue. Whether you bike, skate, walk, canoe or just love the feel of soft organic cotton against your skin, have a look at their latest work of art...

Eco Fashion Update
Alright everybody a quick eco fashion update. I am going to try and do this a little more often because it is always interesting to hear about new, up and coming companies that are trying to help consumers change their ways.
Two Shoes...No, Five Shoes...No, Infinite Shoes in One!
The best thing ever for summer...a different pair of sandals every day...all for the price of one. All that's required? Just a little creativity! Enter environmentally friendly and comfortable Mohop sandals. You start by picking a pair of wooden soles…
Introducing the John McCain 100% Organic 'Onesie!?'
That’s right folks; the long wait is finally over. Has your newborn already outgrown those Ronald Reagan ‘Trickle-Down Diaper Covers’ that were hand-me-downs from your cousin?
Eco-Fashion – How Fashion Savvy are You?
Take 30 seconds and look at 4 different eco-friendly tops, choose the one you like most and immediately see how you compare to everyone else.

Targeting Eco-Clothing
There is no doubt that sustainability has to be achievable for the masses. In order for this world to become sustainable, people of all places and income levels need to have the option of sustainability available to them and that means big box stores need to largely get involved. Quite a few times now we have talk about Wal-Mart and their “green†efforts, but today I bear news about another big box store, Target.

Project Green Label - Fresh Young Contemporary Line




Project Green Label is a young contemporary line made of organic cotton, bamboo and hemp.

Recycle with the Freecycle
A big problem in todays society is what to do with the “things†we don’t need or want anymore. Now this can be brought down to a societal or individual viewpoint where either the individual is responsible for the disposal of these “things†or society is. In most of North America, someone will come and pick up what you don’t need or want anymore and dispose of it for you. However, what about when those “things†are still perfectly good and it would just be a waste to get rid of them? I present to you Freecycle…
Cool Organic Blank Clothing
Style and environmental responsibility are both achieved when you buy organic. This is some cool basic blank clothing that is organic

The 4 Green Fashion Consumers – Which One For You?
Green apparel, previously the purview of high end shoppers and new mothers has entered the mainstream, driven by demand by eco conscience young consumers

Talking Fashion with Wearing the Future Editor and Writer Kyeann Sayer
Ever wonder what fashion bloggers are really like?

Macy's Goes green An opportunity for Green entrepreneurs
As mainstream department stores go green opportunities exists for natural and organic clothing manufactuers.