Some scary truths about consumers’ assumptions could lead to a “green†backlash concludes The Green Gap a survey released this week
ftc
Is Anybody Watching? The Green Gap Survey Reveals Consumers Want Regulation of Environmental Cla
(via ecopreneurist.com)
Submitted by mcmilker on Mon, 2008-04-21 16:40. | Tags: beauty | business | fashion | food | health | eco claims | environmentally friendly | ftc | green business | green claims | green company | Green Gap survey | green packaging | natural
Video: FTC Examines Consumer Protection For Carbon Offset Purchasing
(via video.energypolicytv.com)
Lesley Fair, Division of Consumer and Business Education, Federal Trade Commission (FTC), offers an introduction to advertising law,and how it relates to  the emerging market for carbon offsets(i.e., greenhouse gas emission reduction products) and renewableenergy certificates, and related advertising claims. Subsequentpanelists discuss current marketing practricres for carbonoffsets and renewable energy certificates.
Submitted by EPTV on Thu, 2008-01-10 17:11. | Tags: architecture | advertising | carbon | carbon offsets | climate change | CO2 | energy | Federal Trade Commission | ftc | global warming | marketing | renewable | video
Deal Goes Through For Whole Foods, Wild Oats Merge
(via www.thedailygreen.com)
The popular organic grocer Whole Foods will go ahead with its plans to purchase Wild Oats, consolidating two of the best-known brands in the natural and organic foods retail world.
Submitted by greenfood on Fri, 2007-08-24 13:49. | Tags: food | ftc | organic grocer | organics | whole foods | wild oats
Whole Foods, Wild Oats Merger On Hold
(via www.thedailygreen.com)
Despite having won approval from a judge to buy rival Wild Oats for $565 million, Whole Foods must hold off until a federal appeals court considers a request by the Federal Trade Commission to block the merger.
Submitted by greenfood on Tue, 2007-08-21 17:26. | Tags: food | ftc | merger | whole foods | wild oats
