Consumers, don’t care if products are 100% ethically produced or 5% ethically produced…they’ll still pay the same premium for ethically produced goods.
Western Ontario Univeristy
The Ethical Consumer And The Blue Light Special
(via ecopreneurist.com)
Submitted by mcmilker on Thu, 2008-05-15 12:47. | Tags: business | consumer behavior | consumer study | ethical buying | ethical coffee | Fair Trade | Wall Street Journal study | Western Ontario Univeristy
