Inspiring to see an ad company do more - much more, than sell. They green the communities they advertise in, and the ads themselves are about eco positive behavior and possibilities. Nice!
green advertising
Advertising that Greens more than the Message
(via ecopreneurist.com)
Submitted by GreenSmith on Thu, 2008-08-28 22:46. | Tags: business | green advertising | green marketing | green schools | greening
» 1 comment | full story
Regulation of Greenwashing by the Federal Trade Commission
(via blog.webuyitgreen.com)
This article summarizes the criteria used by the Federal Trade Commission to regulate environmental claims by businesses. It also identifies limitations of FTC regulation in curbing greenwashing.
Submitted by webuyitgreen on Tue, 2008-06-24 21:09. | Tags: politics | deceptive advertising | Federal Trade Commission | government regulation | green advertising | green business | greenwashing
Greenwashing: Green Buyer Beware
(via blog.webuyitgreen.com)
This article illustrates the "Six Sins of Greenwashing" through examples submitted by contributors to green forums and merchants who belong to the Co-op America green business network.
Submitted by webuyitgreen on Fri, 2008-06-20 23:02. | Tags: business | co-op america | environment | green | green advertising | green business | green marketing | green products | greenwashing | six sins of greenwashing | TerraChoice
How To Advertise Your Green Business
(via ecopreneurist.com)
Simple steps to effectively advertise your green business
Submitted by mcmilker on Fri, 2008-05-16 17:42. | Tags: business | advertising green business | eco advertising | eco business | green advertising
