When you talk to allot of consumers about organic and all natural ingredients, many are still skeptic if what they are buying is actually all natural or organic. Its a serious problem in today’s market because until consumers can really trust companies and what they are being told, moving towards a more eco-friendly/responsible society is going to take longer than we would like it to.
consumers

Education on What’s Natural and What’s “Naturalâ€

Americans Are Greener Than They Realize
A new study set out to gain an in-depth understanding of people's relationship to being green. They found that more than 84% believe "it is a moral obligation" to care for the environment and 86 percent already participate in at least one green activity. The research also found that a main barrier to doing more "green" actions is people's trepidation that such activities may associate them with extreme political or environmental viewpoints.
Video: Feds Expect Ave. Household Energy Costs To Rise 11% This Winter
Guy Caruso, Administrator at DOE's Energy Information Administration, said average household energy costs will increase 11% over the 2007-08 winter months. Speaking at an Energy Newsmaker hosted by the United States Energy Association and cosponsored by BP America and PricewaterhouseCoopers and available exclusively on Energypolicytv.com, Caruso said home heating oil prices will average $3.05 this winter, up significantly from last winter.
Video: Hearing on Research on Environmental & Safety Impacts of Nanotechnology
The Subcommittee on Research and Science Education of the Committee on Science and Technology holds a hearing to review the need and motivation for research on the environmental, health and safety (EHS) aspects of nanotechnology, determine the current state of planning and implementation of EHS research under the National Nanotechnology Initiative (NNI), and explore whether changes are needed to the current mechanisms for planning and implementing EHS research.
Halloween Energy Conservation: Phantoms and Vampires in Your Home
My home is infested with phantoms and vampires! Yours most likely is, too. They suck electricity right from your outlets 24 hours a day, seven days a week and waste it, turning it very inefficiently into heat.
Video: Green Business, Energy Savings At Publix Supermarkets
Randy Roberts, Director of Government Relations, Publix Supermarkets, Inc. Roberts describes the green and sustainable business practices, and its energy-savings programs.
Video: Think tank unveils proposals to shield U.S. poor from cost of climate solutions
Panelists outline proposals from the Center on Budget & Policy Priorities designed at directing a percentage of allowances from a carbon cap-and-trade toward low-income Americans to hold them harmless from increased costs associated with climate change solutions.
Video -- Retailer: 'Green Consumers On The March'
Richard Ellis, Head of Corporate Responsibility for the health and beauty group Alliance Boots, discusses how consumers are demanding environmentally responsible products and services from businesses at the International Visual Communications Association (IVCA) Clarion Awards 2007.
Video: Manufacturing CEO outlines India's sustainability, green building practices
Jamshyd Godrej, Chairman and Managing Director, Godrej & Boyce Manufacturing Co., explains that the Indian government and private industry must utilitize sustainable development, efficient water use, and green building to further the country's economy and turn the impoverished population into consumers.

Emergency Fuel Cell Provides Backup Power for Under $400
Horizon and Millennium have teamed up to develop a hydrogen fuel cell with zero emissions to provide emergency backup power to first responders and consumers in blackouts and other emergencies.
Video -- Hearing on the Contribution of the Social Sciences to the Energy Challenge
The Subcommittee on Research and Science Education of the House Committee on Science and Technology holds a hearing to examine how research in the social sciences, including the behavioral and economic sciences, contributes to the design, implementation and evaluation of effective policies for energy conservation and efficiency.
Video: Nanotechnology and Nature: Can We Reduce Any Risks and Still Reap the Rewards?
This seminar explores perspectives on how to minimize the environmental risks that new nanotechnologies may hold while still reaping the rewards of their development.
Video: British Sky Broadcasting CEO James Murdoch on Energy-Efficient Light Bulbs
James Murdoch, CEO, British Sky Broadcasting, describes an effort by British Sky Broadcasting to distribute energy-efficient lightbulbs free of charge to its customers to cut carbon emissions.
Video: The Relationship of Ethanol Production To The Price of Food
Other factors, including the price of gasoline, are to blame -- more than the demand for corn for ethanol -- for rising food prices.
Video: CEO Of Largest Coal-Burning Utility Takes on Climate Change
The Chairman, President and CEO of the largest coal-burning utility in the United States, Michael Morris discusses the use of coal and clean coal technologies relative to greenhouse gas emissions and climate change. Morris also discusses the coming legislative outlook and the future of nuclear energy in this United States Energy Association Newsmaker moderated by Grant Stockdale.