greenwashing

Creating an effective greenwashing pr or ad campaign can be tough business.  Always focus on accentuating the green-ness of your endeavor or product, even if there really isn’t any.  Vague associations with cuddly bears and penguins or majestic landscapes traditionally work well in upping your perceived green quotient.  Here’s a few other...

More from our very own Christine Z splashing life and brilliance onto the page.

This is a brief entry that allows people to register a pledge of support for tap water and against bottled water.  The idea is to get as many pledges as possible to send a message to companies that bottled water is not a good investment in our health or the environment.

This article provides useful tips, resources, and links to help consumers buy genuinely green products and identify greenwashing.  It briefly describes certification of green products, FTC regulation of environmental advertising, and additional online informational resources for green consumers.

This article is the third part in a series that describes useful resources to help the green consumer combat greenwashing and identify green products that are genuinely good for the environment.  Whereas parts one and two dealt with certification programs and FTC regulation, this third part describes helpful online informational resources.

TerraChoice came up with a list of six sins after surveyed more than 1,000 products for environmental claims.

This article summarizes the criteria used by the Federal Trade Commission to regulate environmental claims by businesses.  It also identifies limitations of FTC regulation in curbing greenwashing.

This article illustrates the "Six Sins of Greenwashing" through examples submitted by contributors to green forums and merchants who belong to the Co-op America green business network. 

This is a humorous reflection on American culture and the response to climate change.

The author shares an overview of greenwashing, including links for more information, and gives readers tips for how to avoid buying products that are not truly green.

That’s right folks; the long wait is finally over. Has your newborn already outgrown those Ronald Reagan ‘Trickle-Down Diaper Covers’ that were hand-me-downs from your cousin?

"There used to be a terribly vicious cycle that held true when it came to green construction: Builders didn't want to shell out extra cash to offer ecologically-friendly homes because they were afraid that competitors would just continue business-as-usual and steal away all the customers with their lower prices.

"Anytime there is a paradigm shift within an industry, like the one we are seeing now toward Green building practices, there are likely to be two camps: Those who truly believe in the new paradigm and whose body of work clearly shows it and the hangers-on who merely try to 'hop on the bandwagon' without really changing the way they do business.

“Barbie is always a reflection of current cultural trends and issues, and girls are increasingly aware of making a green statement,” said Richard Dickson, Senior Vice President of Marketing, Media and Entertainment, Worldwide, Mattel Brands. That’s right, Barbie is reflecting the trend of going green. Mattel realizes it wants a piece of the eco-friendly toy pie, but this ploy screams of greenwashing, especially considering the line will only be sold at Toys R Us.

"Hypocrisy is the first step toward real change" -- Hunter Lovins