Xerox

We’ve come this far in our exasperation with junk mail-apalooza and now people are luring us with cold, hard cash (or the beauty of planting a tree) to get us to stop receiving virgin-forest-eating junk mail.

Can a company that manufactures copy machines, and sells more paper than any other single brand, really walk the talk on sustainable business practices?

That question framed my response to an offer to talk with Patty Calkins, Vice President of Environment, Health and Safety at Xerox Corp.

Xerox has long been known for innovation and recently they released an online Flash-application-based Sustainability Calculator, which helps companies understand the savings they will achieve by reductions in the number of printers they have.

Margot Gerritsen visits the Palo Alto Research Center again to have a look at the new concentrated solar PV system designed at PARC with Solfocus, a start-up incubated at PARC. It's a clever device that is designed to reduce the amount of silicon needed in PV systems per Watt produced.

Margot Gerritsen, Faculty Member, Department of Energy Resources Engineering, Stanford University,  interviews Scott Elrod, Manager of the Hardware SystemsGroup, Palo Alto Research Center (PARC); about the Xerox Palo Alto Research Center's ventures into the clean technology area. Recently, PARC worked together with the start-up SolFocus on the development of a new type of solar PV system, which is as effective as existing solar PV technology but requires a muchsmaller volume of silicon per unit area.

Through innovation in their paper and ink use and operational changes, Xerox reduced its greenhouse gas emissions 18 percent below 2002 levels.

Xerox develops new technology to print on chemically-coated paper using only light. The Text fades in 16 hours and the paper can be reused 30 to 100 times.

On monday Xerox announced a ‘green’ paper that promises less environmental impacts and a lower cost to produce.