The article talks about a new search engine that will help users search the net to save the environment. It also gives a breakdown of how the non-profit has the potential to divert millions of dollars to sustainable organizations through advertising.
search engine
New Eco Search Engine is Dedicated to Saving Environment

The “Thongs of Mass (Forest) Destruction†and other reasons to pay attention to onilne activism
Victoria’s Secret’s executives never expected this story to skyrocket from the underground level of blogs and hack basements to full page ad coverage of the likes of the New York Times. And, we didn’t even get to the part of Victoria’s Secret garnering a legal (and reputation) bill longer than Gisele Bundchen’s legs but there you have it: a case study that blogs have power and consumers are watching your every (un)green move.
Ecotourism Launchpad
This is a specialized search engine which focuses on ecotourism resources. It's built with Google technology and is fast and accurate.
Carbon Neutral Search Engine Launched
Carbon Neutral Search Engine is launched which will be offset a minimum of 100g of carbon dioxide per search query.
Top 15 Charity Search Engines: Fast Search Engines that Slow Global Warming and More, Free
Can your search engine offset your carbon footprint? How about funding breast cancer research, environmental conservation, or pubic schools? Certain search engines donate their advertising earnings to charity, sometimes to the charity of your choice. All you have to do is to know where to search.