sears

Cause Related marketing is hot again...that's good news for those of us who care about green

If the Victoria (dirty) Secret fiasco is anything of a hint of what’s to come for corporations like Sears from the new breed of powerhouse non-profits and their vigilant, eco-savvy members, Sears’ management is going to incur a few expenses over the next couple of months, including:

Advil extra-strength costs for 8am boardroom headaches: $65.

Environmental watchdog groups are targeting Sears and Lands' End challenging them to use responsible practices in their catalogs. Sears is currently the largest catalog company without responsible paper standards, mailing out more than 425 million catalogs a year that contain almost no recycled content, and using paper sourced from vital ecosystems and endangered forests, including Canada’s Boreal Forest. Lands' End sends more than 270 million catalogs annually.