Natural Resources Defgense Council

A new study set out to gain an in-depth understanding of people's relationship to being green. They found that more than 84% believe "it is a moral obligation" to care for the environment and 86 percent already participate in at least one green activity. The research also found that a main barrier to doing more "green" actions is people's trepidation that such activities may associate them with extreme political or environmental viewpoints.