awareness campaign

There is a great short video of the launch of Global Action Plan's pathbreaking study of the understanding of the IT industry's understanding of the green agenda and what they are going to do about it. Hard facts, people determined to do better and even some grounds for optimism...

The video is on the right hand side of the page - scroll down.

The campaign is called “The recyclers” and it’s aiming to educate and aware people about the waste of paper and the wrong way of understanding the role of a tree or forest.